12.12.2012

Twilight of the Twinkie

 Since the 1930s, the taste of Hostess snack cakes were an integral part of snack culture in America. Maybe nowhere was this more apparent than in the pages of comic books in the 1970s and '80s. In the full-page Hostess ads that were regularly featured, costumed crime-fighters relied on their wits – and the irresistible bait of Twinkies, Fruit Pies, and Cupcakes – to capture hapless bad guys. Odin only knows how many times Hostess snack cakes saved the day. And not just in the pages of comics but also in the real world, when appetites craved a cream-filled or a fruit-filled treat. In sweet remembrance of the Hostess Company, which turned off its ovens after an 80-year run in the snack business, YKFS brings you a few of those pulse-pounding pages. If you got lucky enough to get your hands on a pack of Twinkies before they were all bought up and posted on Ebay, I hope that you poured out a little milk on the curb for the dearly departed and savored every last crumb.


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